MYSTERY RANCH, a pack company built on a heritage of comfortable load carriage, function and durability for people who have a mission to accomplish, announces changes to its organizational structure and executive leadership roles.
Dana Gleason and Renée Sippel-Baker founded MYSTERY RANCH in 2000 with the vision to build the best load-bearing packs. Twenty-two years later, the duo will pass the baton of senior leadership and assume roles as board of directors. They will oversee the strategic vision and execution of the annual plan of operation through a new executive team structure.
MYSTERY RANCH co-founder Dana Gleason said, “For 22 years, we’ve been committed to doing things right. Doing it right means building the best loading bearing packs in the world, meeting our customers’ needs and the needs of the people right here, the ranchers. We are still a deeply weird company, and our mission remains the same.”
Renée Sippel-Baker echoed Gleason’s sentiment saying, “We are actually a human resources company that happens to make great backpacks. It’s the people here that make the difference, and together, we make a difference for our customers, and that’s not going to change.”
In the spirit of meeting the company’s growing needs, Gleason and Sippel-Baker will remain complete owners and oversee the company’s strategic vision. Alex Kutches, the long-time VP of Sales and Marketing, will assume the role of President and will work with the board and the rest of the executive team to implement the board’s strategic direction and execute the annual plan.
The new organizational structure will include Bob Freeman as VP Product and Operations and Steve Fink as the VP of Finance. Ben Nobel recently was promoted to Director of Sales for North America’s Outdoor and Hunting business channels.
