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Brand Watch

Brand Watch

evo Strengthens Leadership Team

Bruce Christian -
evo, an outdoor retail and experiences brand, announced industry veteran, Xandy Anderson joins the company as Head of Vertical Product to lead evo’s owned...
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Brand Watch

ALLIED Feather + Down Launches Creative Innovation Lab

Bruce Christian -
ALLIED Feather + Down (AF+D), a global leader in ethically sourced down for the outdoor, fashion and bedding markets, has introduced Zero Degrees North...
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Brand Watch

Mizu Signs Snowboard Icon

Bruce Christian -
Mizu, producer of reusable stainless-steel products for an adventure-rich lifestyle — announced the signing of snowboard industry icon Russell Winfield to its global ambassador...
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Brand Watch

Knog Amps Up with PWR Solar 10W Panel

Bruce Christian -
Knog, a designer of bike accessories and outdoor lighting products, announced an addition to the PWR Modular System, the PWR Solar 10W Panel. Perfectly uniting...
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Brand Watch

Rumpl Strengthens Leadership Team with New Hires

Bruce Christian -
Rumpl, the category leader in premium, technical blankets, announces the hiring of David Visnack as vice president of product and marketing and Ellyn Craven...
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Brand Watch

GORE-TEX Kahtoola Uphill Raises $57,000 for Environmental Education

Bruce Christian -
Kahtoola, creator of traction and performance-driven gaiters, announced its 15th annual GORE-TEX Kahtoola Uphill event raised more than $57,000 for youth environmental education programs...
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Brand Watch

Rerouted Receives Seed Funding for Tech Development, Marketing Initiatives

Bruce Christian -
Rerouted announced its first institutional investments from SCAPE Investment Fund 6 & GOS Capital, followed by several local angel investors. The company wants to revolutionize the Outdoor Resale...
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Brand Watch

Gnarly Nutrition Partners with GRIT Mentorship Program

Bruce Christian -
Gnarly Nutrition athlete Lael Wilcox started the GRIT (Girls Riding into Tomorrow) program with Cait Rodriguez in Alaska in 2017. Both cyclists are passionate...
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Brand Watch

Marmot Welcomes Two to Ambassador Team

Bruce Christian -
Marmot is growing the historical Marmot Mountain Club by adding Alex Johnson (pictured) and Max Djenohan to its strong roster, and it has restructured...
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Brand Watch

SRAM Commits to Multiyear Deal with The Big Gear Show

Bruce Christian -
SRAM, a leader in high-quality bicycle components, has committed to a multiyear partnership agreement with The Big Gear Show to promote the event to...
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