ALLIED Feather + Down (AF+D), a global leader in ethically sourced down for the outdoor, fashion and bedding markets, has introduced Zero Degrees North (غN, zeronrth.com), a creative innovation lab that showcases boundary-pushing artists, designers and products.
For more than 30 years, ALLIED has worked with some of the most innovative, fashion-forward, and technical brands in the world to help build engaging, luxurious and high-performing down products. غN will be a curatorial outlet for what ALLIED feels are the most interesting products, designs and artists that imbue its concept of #coldculture and use down and feather in ways that push boundaries.
“Down is one of the world’s oldest insulations and has been instrumental in some of the most significant explorations, discoveries, and scientific advances,” said Matthew Betcher, Creative and Marketing Director for ALLIED. “Zero Degrees North looks at this material in a markedly new way through the lens of the future to explore what is new, interesting and relevant.”
More than a website, غN is a multi-channel experience combining social media, physical experiential events, and pop-ups. غN will feature a place for those interested in personal exploration and where DIY’ers can purchase ALLIED down by the pound.
The first product to be introduced on the new غN website will be ALLIED’s down jacket collaboration. Originally released exclusively to the Japanese market, these four jackets blur the line between outdoor performance and fashion-forward aesthetics, bringing together the highest quality ethically sourced down from ALLIED, industry-leading garment manufacturing from MN Inter-fashion LTD from Japan and the finest down proof textiles from Pertex.
Experience غN at zeronrth.com or on Instagram @zeronrth
