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Brand Watch

Chubbies Names Purple Orange Digital Communications Agency of Record

Chubbies, the original “Friday at Five” men’s apparel brand, announced a partnership with Purple Orange Digital Communications to oversee all public relations efforts on...

BOA Dials in Marketing Campaign to Expand Outreach

BOA Technology launches a global brand campaign to speak more directly to consumers. The campaign focuses on pioneering athletes across the brand’s key segments...

Bollé Brands Appoints Three Officials in North America

Bollé Brands Group is strengthening its foothold in the North America market with three additions. The market represents the single biggest growth opportunity for...

Polartec Names Akimbo PR Agency of Record

Polartec, a Milliken & Company brand, is partnering with Portland, Oregon-based Akimbo Communications as the brand’s official agency of record for public relations and...

Generational Equity Advises Glacier Glove in Sale

Generational Equity, a mergers and acquisitions advisor for privately held businesses, announced the sale of Glacier Outdoor LLC (dba Glacier Glove) to Elvisridge Capital...

Vista Outdoor Splits Outdoor, Sporting Products into Two Companies

Vista Outdoor Inc.’s Board of Directors approved a plan to separate its Outdoor Products and Sporting Products segments into two independent, publicly traded companies....

Aurora Specialty Textiles Honored by VIA

For the third year in a row, Aurora Specialty Textiles Group has won awards for outstanding business and manufacturing practices from the Valley Industrial Association...

Anon Debuts Line of PERCEIVE Polarized Sunglasses

Anon Optics, a leader in ski and snowboard helmet and goggle technology with deep roots in active lifestyle, has released its sunglass collection. Following...

Slingshot Sports Launches Learning Platform

Slingshot Sports, a manufacturer of watersports equipment, launched its online learning platform, Foil-Academy.com, to provide users with a library of learning resources for winging. With more...

Osprey CEO Steps Down

Osprey, a business segment of Helen of Troy Ltd., announced that Layne Rigney will step down from his position as CEO of the brand....
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