Polartec, a Milliken & Company brand, is partnering with Portland, Oregon-based Akimbo Communications as the brand’s official agency of record for public relations and communications. Akimbo will communicate and promote Polartec’s brand storytelling, category-defining technologies and sustainable engineering practices behind the science of fabric. Akimbo’s network and experience will support and grow Polartec’s initiative to increase consumer awareness of textile performance features in premium outdoor, sport, workwear, and lifestyle products.
“Both Polartec and Akimbo have long-standing ties to the outdoor industry which makes this partnership a natural fit. Collectively and creatively, we look forward to reaching broader audiences who appreciate Polartec’s authentic heritage while engaging new consumers in the expanding culture of outdoor recreation,” said David Karstad, VP of Marketing and Creative Director at Polartec.
Since inventing the original PolarFleece in 1981, Polartec engineers have advanced the science of fabric by creating problem-solving technologies that improve the user experience. The company develops and manufactures comprehensive solutions encompassing base layer, mid layer, and outer layer under one brand, offering a range of functionality; including lightweight wicking and cooling, warmth and insulation, breathable weather protection, fire resistance, and enhanced durability.
Polartec products are used by performance, lifestyle, and workwear brands internationally, the U.S. Military and allied militaries, and contract upholstery markets.
For information, visit Polartec.com.