Bollé Brands Group is strengthening its foothold in the North America market with three additions. The market represents the single biggest growth opportunity for Bollé Brands.
The company, which distributes Bollé, Serengeti and Bollé Safety, added to its portfolio in 2019 with the acquisition of Spy Optics and is furthering its position with the appointment of the industry executives to leadership roles within the organization.
Myrosha “Myro” Daley, has been promoted from within the organization to become Vice President, Head of Specialty Sales NAM. Daley will spearhead the sales organization for Bollé Brand’s Sport & Luxury Specialty channels throughout the North American Market.
Taylor Toussaint has been named to the new position of E-commerce Director for North America, overseeing the online business for all of Bollé Brands business, including Spy, Bollé, Serengeti and Bollé Safety.
Toussaint brings more than 15 years of digital marketing and e-commerce experience to Bollé Brands, in addition to an extensive stint with Amazon. Toussaint has managed all aspects of the direct-to-consumer channel, from SEO/SEA to email marketing, social media, visual merchandising, 3PL and operations. Most recently, he owned the marketing and direct-to-consumers activities for multiple brands under the Protempo umbrella and was specifically in charge of the D2C P&L for Outdoor Tech in Irvine, Calif.
Peter Moore (pictured) joins Bollé Brands in the new role of Senior Vice President, Finance and Operations for North America. Moore brings extensive experience from global footwear and apparel brands. He joins Bollé Brands from Birkenstock where he served as CFO/COO since 2016. Prior to working at Birkenstock Moore held senior leadership positions at Le Perla and Calvin Klein, part of the Warnaco Group/PVH.
In his new role, Moore will support the expansion of Bollé Brands across North America.
