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Brand Watch

Brand Watch

Thermore Introduces Sustainable EVOdown

Bruce Christian -
The Thermore Group was founded in Milan in 1972. Fifty years later, the company defends its title as the global insulation specialist for apparel....
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Brand Watch

Wildhorn Outfitters Enters Mountain Bike Gear Category

Bruce Christian -
Wildhorn Outfitters, an outdoor technology company that designs and manufactures recreational products for retail customers, is entering into the mountain bike category with a...
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Brand Watch

FiveFingers Celebrates 20 Years at Milan Design Week

Bruce Christian -
This year during Milan Design Week, which begins June 6, Vibram will present the multidisciplinary project “one with nature – twenty years of Vibram...
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Associations

NC Manufacturing Extension Partnership Honors Nester Hosiery

Bruce Christian -
Nester Hosiery, a U.S. manufacturer of performance merino wool socks and parent company of the Farm to Feet sock brand, has been recognized by North Carolina Manufacturing Extension Partnership (NCMEP)...
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Brand Watch

Enduro Bearings Launches D2C Website

Bruce Christian -
For the first time in its 25-plus years, Enduro Bearings full line of cycling products – a list that tops 1,200 unique SKUs –...
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Brand Watch

Igloo Releases Coolers Inspired by The Notorious B.I.G.

Bruce Christian -
Igloo released two Playmate coolers in tribute to The Notorious B.I.G., the legend who almost single-handedly reinvented east coast hip-hop in the early ‘90s....
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Brand Watch

Cotopaxi Taps New President

Bruce Christian -
Outdoor gear brand Cotopaxi has appointed Damien Huang as its first-ever President. He will work alongside CEO and founder Davis Smith. On the heels of Cotopaxi’s...
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Brand Watch

Moosejaw Expands ‘Fearsome Critters’ Ambassador Program

Bruce Christian -
Moosejaw, a retailer specializing in outdoor gear and apparel, has expanded its brand ambassador program, “Fearsome Critters,” with the addition of outdoor enthusiasts who...
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Brand Watch

eGrips Brand to Unify Under Trango Name

Bruce Christian -
Trango, a manufacturer and distributor of technical climbing equipment, has unified its organization and suite of climbing products under a single, company name –...
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Brand Watch

Vibram Focuses on FiveFingers Category with Marketing Campaign

Bruce Christian -
Vibram has placed new focus on its FiveFingers category with the launch of a global digital campaign. Kicking off with a film that takes...
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