Outdoor gear brand Cotopaxi has appointed Damien Huang as its first-ever President. He will work alongside CEO and founder Davis Smith.
On the heels of Cotopaxi’s recent announcement of Marissa Magno as VP of People & Inclusion, this new executive position was created to assist in elevating and directing the benefit corporation and outdoor lifestyle gear and apparel brand to greater heights and industry benchmarks in impactful brand development.
Huang joins Cotopaxi from his most recent role as CEO of Eddie Bauer. He also has held previous positions at Patagonia as VP of Design and Merchandising, and almost a decade at The North Face in product-focused roles.
In his position at Eddie Bauer, Huang rebuilt and repositioned the brand as defined by accessibility in the outdoors, established a sustainability roadmap, launched and grew the First Ascent line through innovative design, helping the brand win more than 50 industry awards. He simultaneously led the company through a merger, acquisition, and then the COVID-19 pandemic, as well as guiding the transition from a catalog retailer to a digitally-driven business with deep omnichannel integration.
At Cotopaxi, Huang will help drive strategy, operations and execution across the C-suite and organization. The position is focused on brand development, impact giving through strategic brand focuses, and elevating consciously designed and manufactured products as part of Cotopaxi’s global impact mission.
