Moosejaw Expands ‘Fearsome Critters’ Ambassador Program

Moosejaw, a retailer specializing in outdoor gear and apparel, has expanded its brand ambassador program, “Fearsome Critters,” with the addition of outdoor enthusiasts who are backpackers, climbers, trail runners and snow sports athletes who love Moosejaw.

“At Moosejaw, we’ve always loved the idea of “fearsome critters” – the humorous animals of lore like the jackalope said to inhabit the wilderness around logging camps in Northern Michigan,” explained Kelli Patterson, Moosejaw’s VP of Marketing, “So what better name for our favorite people who fearlessly explore the outdoors?”

Whether it’s hiking, trail running, climbing or riding, using gear supplied by Moosejaw, Fearsome Critters generate content for social media, blog articles, packing lists, how-tos and contributions to the Moosejaw Knowledge Center.

“Driving inclusivity in the outdoors is one our key goals at Moosejaw,” said Eoin Comerford, CEO of Moosejaw, “so instead of some daunting pinnacle athletes, we wanted Fearsome Critters who were approachable, that people could identify with, and who could provide real world knowledge for people new to the outdoors.”

Moosejaw is taking applications for the Fearsome Critter ambassador program. Applicants are asked to submit their social media profiles and handles along with an explanation of why they’d like to become a Moosejaw brand ambassador. The application form is open here.


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