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Brand Watch

Brand Watch

ONE WAY Enters World Cup Alpine Race Scene in 2022-23

Bruce Christian -
The 2022-23 winter season marks the beginning of a new era for ONE WAY. After nearly two decades of delivering products and success in...
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Brand Watch

Portland Design Works Expands with Sales Marketing Manager

Bruce Christian -
Portland Design Works (PDW), creators of gear for everyday cycling, has hired Kate Echols Moore as its Sales and Marketing Manager. She joins PDW...
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Brand Watch

Tifosi Optics Backs Breast Cancer Research with Awareness Collection

Bruce Christian -
Tifosi Optics, a leading sport and lifestyle sunglasses brand, launches its Breast Cancer Awareness Collection featuring pink mirror lenses and pink frames. A portion...
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Brand Watch

Ibex Appoints Sales Representation in Intermountain West

Bruce Christian -
Ibex, a leader in merino wool apparel and accessories, has partnered with Black Dog Sales Group to manage sales relationships for the brand throughout...
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Brand Watch

VF Corp. Eliminates 600 Positions

Bruce Christian -
VF Corp. announced it has eliminated about 600 office-based positions, including 300 current workers and 300 open positions, according to the Denver Business Journal. In an...
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Brand Watch

ALLIED Feather + Down Launches Chemical Free Expedry

Bruce Christian -
In keeping with its commitment to performance and sustainability, ALLIED Feather + Down -- a supplier of ethically sourced down – announced the launch...
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Brand Watch

Huish Named Distributor of Suunto Products in North America

Bruce Christian -
Huish Outdoors, a leader in water, technical and recreational outdoor sports industries, announced a partnership with Suunto to distribute the Suunto Outdoor line in...
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Brand Watch

Coleman, Tentrr Offer Hassle-free Sites to Get Everyone Outdoors

Bruce Christian -
Tentrr, a leader in ready-to-go camping accommodations, and The Coleman Company Inc., part of the Newell Brands portfolio, announced an expanded partnership to bring...
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Brand Watch

Bajio Sunglasses Launches Temples of Change Campaign

Bruce Christian -
Bajio, the maker of blue-light filtering, sustainably made, performance sunglasses built to save the world’s saltwater flats and estuaries, announced a new partnership in...
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Brand Watch

Movement Introduces New CEO

Bruce Christian -
Movement Climbing, Yoga, and Fitness, a community of climbing gyms, introduced its new chief executive officer, Jeremy Levitt, a respected leader in the outdoor industry....
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