Ibex, a leader in merino wool apparel and accessories, has partnered with Black Dog Sales Group to manage sales relationships for the brand throughout the Rockies and Intermountain West.
Black Dog Sales Group is an independent sales group based in Denver and is owned and operated by Ian Decker. Black Dog Sales Group represents NORRØNA, Tread Labs, and AKU.
Decker said, “The relaunch of Ibex combines the performance of premium merino wool with versatile and street-worthy silhouettes that are perfectly suited to modern outdoor lifestyles here in the Rockies. We are excited to offer our retail partners a brand that is familiar to consumers, but at the same time new and fresh with a genuine commitment to sustainability.”
Ibex Head of Sales Jordan Todorof (pictured) added, “Ibex is relentless about making the highest quality apparel on the market and we care deeply about how our products are presented to customers. We believe that there’s no better way to grow a brand than through specialty retail – partnering with sales professionals who love our products as much as we do. Ian knows the specialty retail landscape in the Rockies better than most, so partnering with him was a no-brainer. He believes in our brand and believes in supporting the kind of shops we want to work with. There’s a reason Black Dog has become such a titan in so little time.”
Ibex, acquired by New York-based investor group, Flour Fund, in 2018, has thrived under the leadership of GM Bonie Shupe. Under Bonie’s lead, Ibex has been scaling operations to expand the brand’s presence in retail.
Shupe said, “When I went to define a wholesale strategy for Ibex, we decided a winning strategy starts with connecting with independent shops all over the world. Black Dog Sales Group meets the vision we had for Ibex’s wholesale brand representation. They represent only the best brands with outstanding service and support. Ibex is proud to be one of them.”
For additional information on becoming a dealer in the Rockies for Ibex, please reach out to Ian Decker at ian@blackdogsalesgroup.com
