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Brand Watch

Brand Watch

Dovetail Workwear, CiCLO Partner for Spring 2023 Shop Pant

Bruce Christian -
Built by, for and with women, Dovetail Workwear will partner with CiCLO technology to reduce the environmental impact of fugitive synthetic microfiber pollution caused...
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Brand Watch

Polartec Introduces Shed Less Technology

Bruce Christian -
Polartec, a Milliken & Company brand, announces Polartec Shed Less Fleece, a milestone in its efforts to reduce textile fiber fragment shedding. Shed Less...
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Brand Watch

ARTILECT Outerwear Features User-repairable Zippers

Bruce Christian -
Without a doubt, zippers are the most common point of failure on any jacket. And while this can be an inconvenience, if you're out...
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Brand Watch

Delaine & Co. to Outfit Dartmouth Alpine, Nordic Ski Teams

Bruce Christian -
Delaine & Co., maker of premium merino ski sweaters, domestically manufactured and sourced, has partnered with the Dartmouth ski team and will provide the...
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Brand Watch

Royal Robbins Lists Goals To Further Brand Sustainability

Bruce Christian -
Since its inception in 1968, outdoor lifestyle apparel brand Royal Robbins has committed to honoring and protecting the environment. As a leader in eco-conscious...
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Brand Watch

DYNAFIT Seeks Trail Heroes

Bruce Christian -
Ready for an extraordinary summer 2023 of trail running? Starting today, mountain endurance specialist DYNAFIT is looking for passionate runners for the DYNAFIT Trail...
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Brand Watch

Newell Brands to Undergo Restructuring

Bruce Christian -
Newell Brands, the parent company of Coleman and Marmot, announced it is trimming its workforce and restructuring to hedge against the macroeconomic environment. CEO...
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Brand Watch

MAS Fabrics Intimo Division Becomes Bluesign SYSTEM PARTNER

Bruce Christian -
Since it began more than 35 years ago, MAS Holdings has operated on the foundation of doing things differently by focusing on social sustainability...
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Brand Watch

BUBBA Expands Eastern U.S. Sales Force

Bruce Christian -
BUBBA, a lifestyle brand known for its fishing equipment designed for “Water to Plate” anglers, has expanded its Eastern United States sales coverage with...
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Brand Watch

ROKA Sees a Future with Backbone Media

Bruce Christian -
ROKA, the prescription eyewear, performance sunglasses, and technical apparel brand, has teamed up with Backbone Media as its public relations and affiliate agency of...
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