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OrthoLite, Novamont to Create the Circular Foam Footwear

Bruce Christian -
OrthoLite, a leader in sustainable, performance and comfort insoles and footwear materials solutions, and Novamont, a leader in the development, production and eco-design of...
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Brand Watch

Bajío Bolsters Spring 2023 Collection with Eco-conscious Frames

Bruce Christian -
Bajío Sunglasses, maker of blue-light filtering, sustainably-made performance sunglasses,  announced it has added Stiltsville to its spring 2023 collection. Named after the ruins of...
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Brand Watch

GORE-TEX Kahtoola Uphill Event Raises $75,000+ for Camp Colton

Bruce Christian -
Kahtoola announced its 16th annual GORE-TEX Kahtoola Uphill event in February raised more than $75,000, a record amount for the event. The money will...
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Brand Watch

Tifosi Optics Partners with Cyclists

Bruce Christian -
Tifosi Optics, a brand of cycling eyewear in the United States, has partnered with two of the world’s premier cycling influencers, Jeremiah Bishop and...
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Brand Watch

Oboz Joins Global B Corp Movement

Bruce Christian -
Oboz Footwear, headquartered in Bozeman, Mont., has joined the B Corp community of companies using business as a Force for Good. “Achieving B Corp certification is an...
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Nocs Provisions Launches Voyager Collection

Bruce Christian -
Nocs Provisions, maker of adventure-ready binoculars, monoculars, and accessories, has released its Voyager Collection, a fresh take on the brand’s expanding line of premium...
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Brand Watch

Fleet Feet Launches ‘#ReasonsWeRun’ Brand Campaign

Bruce Christian -
Fleet Feet, a franchisor of locally owned and operated run specialty stores, has launched its “#ReasonsWeRun” brand campaign, a cross-channel effort highlighting people who...
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Introducing the Helinox x OBEY Collection

Bruce Christian -
Helinox, the brand that created the category of lightweight, portable furniture, and OBEY, a street art project and an experiment in phenomenology by artist...
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Trango Appoints Brand Manager

Bruce Christian -
Trango, the manufacturer and international distributor of technical climbing equipment, announced the appointment of Brett Cardamone as brand manager. Cardamone brings 20 years of experience...
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Brand Watch

Kane Footwear Brings Recovery Footwear to Nordstrom

Bruce Christian -
Kane Footwear, a leader in active recovery footwear, is now available in 12 select Nordstrom stores and Nordstrom.com, having expanded to six additional brick-and-mortar...
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