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Saturday, December 3, 2022

Brand Watch

Sports Inc. Announces Leadership Transition Plan

Sports Inc. CEO Todd Adams announced he is stepping down at the end of the year. Sports Inc. is a sporting goods buying organization...

Polartec Commits to Net-zero Future

Polartec, a creator of innovative and sustainable textile solutions, announced its parent organization Milliken & Company, which holds approved science-based net-zero targets. The Science...

Aventon eBike Gains Sequoia Capital Backing

The electric bike brand Aventon has reportedly drawn the interest and investment of Sequoia Capital’s Chinese arm. Sequoia has led other funding rounds, most notably raising funds...

Tifosi’s Awareness Collection Raises $3.2K for Breast Cancer Foundation

Tifosi Optics, a sport and lifestyle sunglasses brand, has raised $3,215 from its special Breast Cancer Awareness Collection. The funds were donated to the...

DKOTA Grizzly Adds APEX Outdoor Sales Group as South-central Reps

Men’s rugged lifestyle apparel company DKOTA Grizzly announced It has hired APEX Outdoor sales group for Arkansas, Louisiana, Oklahoma and Texas. DKOTA Vice President of...

Smith I/O MAG Imprint 3D Goggle Named to TIME’s Best Inventions

Smith, a global leader in snow goggles, announced its I/O MAG Imprint 3D has been named to TIME’s Best Inventions of 2022 list in...

Merrell Test Lab Named Time’s Best Invention of 2022

TIME Magazine has selected hike and outdoor footwear brand Merrell’s Long Sky 2 as one of its Best Inventions of 2022. Merrell Test Lab (MTL) Long Sky 2 is...

namuk Bolsters U.S. Presence with Chief Marketing Officer

namuk, the Swiss-based premium sustainable outdoor clothing brand for kids welcomes Sebastian Reinhard to the team as Chief Marketing Officer. In this role, Reinhard...

Schoeller Textil AG Sharpens Sustainability Focus, Unveils Rebranding

Long before sustainability became a trend in the textile industry, Schoeller Textil AG, which has been innovating technical fabrics and smart textile finishing technologies...

Isbjörn of Sweden Goes 100% PFAS-free on Net Zero Journey

With ambitious goals to reduce carbon emissions and be net zero by 2045, premium and sustainable outdoor kids brand Isbjörn of Sweden has confirmed...