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Thursday, March 23, 2023

Brand Watch

Bajío Bolsters Spring 2023 Collection with Eco-conscious Frames

Bajío Sunglasses, maker of blue-light filtering, sustainably-made performance sunglasses,  announced it has added Stiltsville to its spring 2023 collection. Named after the ruins of...

GORE-TEX Kahtoola Uphill Event Raises $75,000+ for Camp Colton

Kahtoola announced its 16th annual GORE-TEX Kahtoola Uphill event in February raised more than $75,000, a record amount for the event. The money will...

Tifosi Optics Partners with Cyclists

Tifosi Optics, a brand of cycling eyewear in the United States, has partnered with two of the world’s premier cycling influencers, Jeremiah Bishop and...

Oboz Joins Global B Corp Movement

Oboz Footwear, headquartered in Bozeman, Mont., has joined the B Corp community of companies using business as a Force for Good. “Achieving B Corp certification is an...

Nocs Provisions Launches Voyager Collection

Nocs Provisions, maker of adventure-ready binoculars, monoculars, and accessories, has released its Voyager Collection, a fresh take on the brand’s expanding line of premium...

Fleet Feet Launches ‘#ReasonsWeRun’ Brand Campaign

Fleet Feet, a franchisor of locally owned and operated run specialty stores, has launched its “#ReasonsWeRun” brand campaign, a cross-channel effort highlighting people who...

Introducing the Helinox x OBEY Collection

Helinox, the brand that created the category of lightweight, portable furniture, and OBEY, a street art project and an experiment in phenomenology by artist...

Trango Appoints Brand Manager

Trango, the manufacturer and international distributor of technical climbing equipment, announced the appointment of Brett Cardamone as brand manager. Cardamone brings 20 years of experience...

Kane Footwear Brings Recovery Footwear to Nordstrom

Kane Footwear, a leader in active recovery footwear, is now available in 12 select Nordstrom stores and Nordstrom.com, having expanded to six additional brick-and-mortar...

Moosejaw Announces 2023 Outdoor Accelerator Program Finalists

Moosejaw, a retailer specializing in outdoor gear and apparel, announced finalists of its fourth-annual Outdoor Accelerator Program (MOA). Aimed at boosting startup companies and...