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Brand Watch

Brand Watch

Jack Wolfskin Continues NA Growth with New Senior Leaders

Bruce Christian -
Jack Wolfskin, an outdoor apparel and equipment brand, announced recent leadership and sales team changes to strengthen its position in the North American market. Elliott...
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Brand Watch

Mountain Khakis Appoints Agency for West Coast

Bruce Christian -
Mountain Khakis has appointed Three Saints Outdoor Agency as its new sales representation across the West Coast of America. Its territory includes Alaska, Arizona,...
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Brand Watch

Mystery Ranch Names Distribution Partners in UK

Bruce Christian -
MYSTERY RANCH, a pack company built on a heritage of comfortable load carriage, announced a strategic distribution partnership with Beyond Hope in the United...
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Brand Watch

Hyosung Unveils Expanded Ocean Protection Initiative

Bruce Christian -
Committed to providing sustainable textile solutions that meet diverse and complex sustainability strategies, Hyosung expands its Ocean Protection Initiative with an assortment of regen...
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Brand Watch

Balmain Rolls Out Fluent Order Management for Improved CX

Bruce Christian -
Historic Parisian fashion house Balmain has implemented Fluent Order Management’s Distributed Order Management System (DOM) across its online boutiques in Europe, the APAC region,...
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Brand Watch

RECCO Rescue Network Grows with Brand Partners

Bruce Christian -
As RECCO expands its year-round rescue ecosystem, more brands are integrating RECCO Technology into their products and increasing overall searchability. RECCO’s global SAR presence...
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Brand Watch

Royal Robbins Launches Spring 2024 Collection

Bruce Christian -
Royal Robbins has launched its Spring 2024 apparel collection with focus on enabling adventure. Royal Robbins was started 55 years ago by Liz and Royal...
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Brand Watch

ENVO Drive E-Mobility Brand Taps SIMBOL as PR Agency of Record

Bruce Christian -
Hoping to build on seven years of steady growth across North America, ENVO Drive Systems – designer of traditional e-bikes as well as purpose-built...
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Brand Watch

Survive Montana Backcountry with Tread Agency Event Series

Bruce Christian -
TREAD Agency, an integrated marketing agency specializing in the outdoor industry, is kicking off a new style of trade-only events with a July 24-26,...
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Brand Watch

Thermore Introduces PET Bottles-made Ecodown Fi

Bruce Christian -
How can a product designed for mountain sports have a positive impact on our oceans? Everything on the planet is connected so here’s how...
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