Historic Parisian fashion house Balmain has implemented Fluent Order Management’s Distributed Order Management System (DOM) across its online boutiques in Europe, the APAC region, and North and South Americas.
Founded by Pierre Balmain in 1945, Balmain is followed by millions of lovers of fashion worldwide, and it has more than 35 boutiques. As part of the house’s e-commerce and omnichannel strategy, Balmain’s digital team decided to replace its previous e-commerce platform with Salesforce Commerce Cloud, allowing it to support future online sales growth while improving the customer experience.
The change in e-commerce strategy will allow Balmain to reach new luxury customers and markets, building on and complementing the house’s marketing and communication game plans.
Fluent Order Management enables Balmain to sell on multiple marketplaces, with the house’s latest ready-to-wear and accessory designs available on Farfetch, 24S, and Harrods.com.
Balmain creations also will be carried on GaleriesLafayette.com soon, as well as several other luxury fashion websites.
Online marketplaces like these are in full expansion, with the sales channel accounting for 62 percent of all e-commerce sales, worldwide.
Going forward, Fluent Order Management will allow Balmain to provide faster delivery times for customers and manage returns easier. Customers also will be able to buy online and collect from one of the house’s boutiques or have items shipped from a boutique to their homes.
By relying on real-time inventory, Balmain will be able to see which items customers buy and where, enabling the house to manage its inventory more effectively, while personalizing its service to customers.
For more information visit fluentcommerce.com
Photo from Balmain
