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Brand Watch

Brand Watch

LIVSN Rolls Out Secondhand Marketplace

Bruce Christian -
LIVSN Designs, an outdoor apparel company that believes what we own should be purposeful and in service of what we do, has opened its...
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Brand Watch

Ripton Launches Jeans, Brings Energy to Outdoor Industry

Bruce Christian -
Ripton, a brand in performance denim, is launching jeans. With a commitment to innovation and style, Ripton introduces two distinct styles of long jorts...
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Brand Watch

Krimson Klover Appoints Director of Sales

Bruce Christian -
Krimson Klover, an outdoor and lifestyle brand for women hired Phebe Rosenthal as its director of sales. Rosenthal joins Krimson Klover from Indosole, where she...
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Brand Watch

Outdoor Research Publishes Inaugural Annual Impact Report

Bruce Christian -
Outdoor Research (OR), the Seattle-based manufacturer of high-performance technical outdoor apparel, has published its inaugural Annual Impact Report, highlighting its commitment to sustainability, inclusivity...
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Brand Watch

VOOK Unveils Long-range e-trike

Bruce Christian -
VOOK today begins its Indiegogo campaign for VOOK ultra-long-range e-trike offering unlimited and accessible fun rides and neighborhood trips for people who value modern...
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Brand Watch

Salewa Releases Progressive Trekking Collection For Spring-Summer 2024

Bruce Christian -
Salewa North America, a mountain sports company born and bred in the Italian Dolomites and owned by the Oberalp Group, has unveiled its Progressive...
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Brand Watch

MEC’s Classics Collection Launches

Bruce Christian -
Mountain Equipment Company (MEC) launches its 2023 Classics Collection. Designed to cater to superfans and new enthusiasts. This year’s assortment brings together beloved favorites,...
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Brand Watch

BAÏST Seeks More Visibility with Meteorite PR

Bruce Christian -
BAÏST, a Vermont-based company that has received critical acclaim for its line of custom-fit gloves and accessories for outdoor winter sports, has named Boulder-based...
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Brand Watch

Geartrade Learns from AI with Data on Sold Used Gear

Bruce Christian -
Six months after launching a proprietary artificial intelligence (AI) system building on data from more than 1 million pieces of used gear listed in...
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Brand Watch

ISLE Surf and SUP Sponsors CrossFit Games 2023

Bruce Christian -
ISLE Surf and SUP announced its sponsorship in CrossFit Games 2023. The partnership aims to foster brand awareness, create brand synergy and explore new...
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