Paramo – a U.K. maker of functional and comfortable outdoor clothing – announced its entry to the U.S. market. With a line of outerwear that is PFAS-free, certified fair trade and fully recyclable, the brand will initially focus on direct-to-consumer sales through its website, while partnering with AvantLink for affiliate sales.
“Paramo makes waterproof clothing unlike anything else on the market. Our uniquely constructed PFAS-free garments are designed to last, which is the first and most important step towards circularity,” said Paramo CEO, Richard Pyne. “Today, we have many customers who use their decades-old Paramo jackets because they still work. In addition, we make every garment by hand in our employee-owned, Fair Trade-certified factory in Colombia. We are excited to bring some new and interesting high-performance, ethical, and long-lasting outerwear to the North American market.”
Paramo clothing has many characteristics that should appeal to the U.S. customer:
- Commitment to waterproof protection without PFAS.
- No PFAS chemicals, having audited its suppliers for PFAS since 2014.
- Unique directional waterproof technology that provides breathability, even in high humidity environments. Paramo clothing moves liquid water away from the body, keeping the user dry in all types of weather.
- Thoughtful and adjustable ventilation, providing comfort in warm and cool temperatures.
- Strong, yet soft and quiet fabrics.
- Long-lasting, durable and recyclable.
- Indefinitely renewable by washing and waterproofing with Nikwax products.
- Garments can be easily repaired with a needle and thread without compromising performance.
- Fully recyclable at end-of-life, through Paramo’s Re-Store Adventure program.
- Ethically produced through World Fair Trade-certified facility, Miquelina.
- Located in Bogota Colombia, Miquelina helps women in desperate situations by providing training and employment.
- Miquelina is an ISO 9001 rated factory and since 2017, has been a member of the World Fair Trade Organization.
