Quicksilver – which regards itself as a driving force in action sports such as surfing, snowboarding and skateboarding – is preparing to unveil its new “Get it. Now.” campaign this Spring.
Featuring Quiksilver riders Kauli Vaast (Olympic gold-medallist) and Sammy Carlson (X Games multi-medalist); surfers Griffin Colapinto, Kanoa Igarashi, Jackson Bunch, Marco Mignot and Mikey Wright (AUS); and others, the campaign features a video describing what forms the nucleus of the action sports brand.
It is narrated by snowboarder Todd Richards and features a mix of jaw-dropping action shots, endless travel, magnificent landscapes and behind-the-scenes camaraderie.
“People discovering Quiksilver in 2025 will know of us for the competitive successes and the adrenaline-inducing performances of our amazing team,” said Quiksilver GM, Josh February. “And we are that. But beyond the medals and trophies, Quiksilver is about the spirit of action sports, the shared passion for risk-taking, discovery and life. With this campaign we’re extending an invitation to absolutely everyone to lace up, wax up, paddle out, drop in, pack their bags, their vans, fly away… whatever it is, just get after it.”
“Quik is an institution,” said creative artistic director, Todd Saunders. “An attitude. If you surf, skate or snowboard, you know The Mountain & The Wave, and likely the riders behind it. What these guys stand for, ‘Get it. Now.’ aims to capture that spirit that has existed here since ’69; the thing that we all share: unwavering passion and die-hard initiative.”
