Bollé Launches Augmented Reality Sunglass Experience

Bollé is looking to change the way people try and buy sunglasses. With the introduction of an exclusive Augmented Reality Sunglass experience, shoppers can now try-out Bollé’s flagship Phantom lens technology without having to physically touch the glasses, said the company.

Partnering with QReal and M7 Innovations, Bollé’s AR experience is a first for the sunglass industry. Within Instagram, the demonstration invites users to try out Bollé’s Phantom lens through one of the brand’s iconic models – the Chronoshield. After seeing the glasses on their face, users simply flip their camera from selfie-view to front-facing and Phantom lenses are superimposed on their actual view. Users then introduce sunglass effects such as high contrast, anti-fog and light-adaptive into their real surroundings to see Phantom lenses in action. Once users select a lens that suits their style and needs, they can search for a retailer that carries Bollé.

“AR is routinely used for try-on and certainly enhances the buying experience. But AR for try-out, this is a first,” said Louis Cisti, vice president of global marketing for Bollé Brands. “In the new normal of retail, Bollé recognizes that safety is now the most important thing. Consumers demand shopping encounters that minimize physical interaction. However, when it comes to buying premium sunglasses, they still have high expectations and expect to see tangible benefits. Bollé’s AR try-out does all that heavy lifting. Shoppers get to see perceivable performance benefits before making a purchase.”

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Using AR, shopper can experience several Bollé lens features that demonstrate Phantom’s compatibility with spring skiing, cycling, and running, including Light Adaptive Technology, Platinum Anti-Fog Treatment and High Contrast.

For the Try On part of the experience users will be able to see how they look in the Bollé Chronoshield, a new take on an original style from the 1980s. To try-out Phantom Lenses using this augmented reality experience, users can either click on a QR code that will be included in Bollé marketing materials or may visit this link using their: Merged Single Lens Experience