Sales and marketing solutions provider BDS Marketing this week announced the launch of its new Shopper Safety Score, calling it an “easy-to-understand metric that evaluates retailers’ and brands’ in-store health and safety practices” alongside a comprehensive industry standard to boost consumer confidence.
In the wake of COVID-19, many retailers have limited their open hours to accommodate stricter cleaning protocols, have required employees to wear masks, and have implemented social distancing guidelines to reduce the virus’ spread. With the threat of a second wave and re-infection ever present, the Shopper Safety Score serves as a promise to maintain high health and safety standards so that shoppers feel confident visiting their favorite stores again as society returns to a “new normal,” said BDS.
The Shopper Safety Score is based on four factors: Sanitation, Safety Protocols, Social Distancing and Convenience. Participating retailers will be provided their rating which gives them visibility to how their stores are adhering to their own health and safety protocols. The Shopper Safety Score may even be displayed online and in-store, if desired, for additional consumer peace of mind.
“This program assists retailers in protecting their in-store shoppers, and showcases their commitment to consumer safety,” said Randy Schrock, senior vice president of Strategic Services at BDS. “With this initiative, public health will stay top-of-mind, and it will be actively measured and managed on a recurring basis.”