MC Sports Names Avalanche ‘Vendor of the Year’

Midwest retailer MC Sports recently names Avalanche its soft goods 2015 Vendor of the Year. MC Sports, which operates more than 70 stores in seven Midwest states, honors one soft goods and one hard good vendor based on criteria that includes sales, margin performance, inventory turn, ROI and training support.

“Avalanche is a true partner in every sense of the word, and is a brand that directly reflects the MC Sports principles of Aspire, Commit, and Exceed,” said Missy Arends, buyer for MC Sports. “The Avalanche product design and creativity never disappoint and are always right on trend with our consumers’ demands, resulting in strong sell through values for us. Their team listens to our needs and always delivers. We have been proud to watch the Avalanche business grow and be able to grow with them along the way.”

Avalanche is a family owned and operated active outdoor apparel company founded in 1987. Its product line spans Avalanche’s Active, Outdoor Traditional, Outdoor Urban and Mountain Heritage Collections, featuring styles from performance base layers to insulated jackets for men and women.

“This award is a real honor for Avalanche, as we enter a new phase for our company that’s laser focused on building our brand while continuing to meet our customers’ and partners’ needs,” said Ronny Petrucci, Avalanche executive vice president. “We have loved working with MC Sports throughout the years, and they have become an extension of our family. We look forward to a lasting partnership.”