Celebrating its 115-year anniversary, Rossignol highlights its commitment to sustainable product development, eco-conscious design, product life-cycle and recycling solutions with the Rossignol Essential ski.
Available in limited quantities in Fall-Winter ‘22-23, the Rossignol Essential was developed using the simplest and fewest amounts of raw materials, ensuring more than 75 percent of the ski is 100 percent recyclable.
“Improving end-of-life management for a product means better design right from the start,” said David Bouvier, Senior Marketing Director, Mountain Sports Equipment, Rossignol. “This has inspired us to design a ski made from as few materials as possible, all of which can be recycled and reused. In comparison with a conventional ski with a current average recyclability rate of just 10 percent, we’re excited to announce that over 75 percent of the Essential ski can be recycled. By 2028, our aim is to have one-third of our ski collection developed through this same approach and ethos.”
Rossignol also is applying this same spirit of simplicity and recyclability across other product collections currently in development including ski boots, technical equipment, and apparel.
To address the recycling challenges with winter sports equipment and the brand’s responsibility as a category leader, the Rossignol Group has entered a partnership with MTB, a player in recycling and related manufacturing processes. MTB has developed a water-free process for improved recycling of conventional modern ski constructions. This development was synchronized with that of the Rossignol Essential ski to ensure maximum compatibility and the goal of contributing to a circular economy and product life cycle.
Recycled materials can then be repurposed across automotive, garden, or construction industries, and in the future, within new Rossignol Group products. Operational in 2023, MTB’s Recycling Box is an innovative tool enabling improved recycling of modern conventional ski, boot, and pole constructions.
After announcing its RESPECT program in 2020, a CSR initiative with targets to reduce its carbon footprint by 30 percent by 2030, and its industrial waste by 40 percent by 2025, the Rossignol Group places its environmental and social commitments at the heart of all its major strategic initiatives. To that end, each of the Group’s manufacturing facilities will operate on renewable energy by January 2023.
Learn more about the RESPECT program here as well as more on Rossignol’s all-new Essential ski here.
