‘Wholesale is Not Dead’ Movement Launches

Envoy B2B announced tht is has initiated the “Wholesale is Not Dead” movement just in time for one of retail’s largest outdoor industry tradeshows in North America, Outdoor Retailer. The movement has already gained support from a range of brands and retailers including, Lems Shoes, Howler Brothers, Bill and Paul’s Sporthaus, Alpenglow Sports, and Stitch Labs.

“There’s so much opportunity in the retail industry that goes unnoticed due to the buzz of digital to consumer (D2C) sales,” states Envoy B2B’s CEO, Jon Faber. “The ‘Wholesale is Not Dead’ movement’s mission is to unite both brand and retailers around wholesale’s current state and its status as a vibrant opportunity.”

According to the National Retail Federation, in-store retail sales still make up 90% of all the shopping done, while D2C sales only make up 10%. According to the article, successful retailers are adapting for the omnichannel future and embracing both online and in-store, not one or the other. Recently, Envoy B2B did their own study with over 1,500 specialty retail shops in the U.S. to confirm the growing trend of specialty retail. Through surveying and interviewing, they found that 82% of them had experienced growth in the past year.

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“Our research showed that specialty retail is growing and that store owners are more optimistic than ever for the future. Specialty retailers in the U.S. want to serve their customers right and know the importance of keeping customers happy and want brands that are true partners in their long-term success,” said Faber.

The goal of this movement is to get brands and retailers involved, encouraged, and inspired to work together in order to delight their consumers. This message isn’t new but has been drowned out by the doom and gloom of the ecommerce B2C industry. The launch of the Wholesale is Not Dead movement is a way to showcase hard-working retailers and brands while giving them a new voice based off what the data shows, said Envoy B2B.

“The opportunity within wholesale is vast. While the industry will always be changing, brands and retailers working together to delight consumers will not. That collaboration is the bedrock of the industry and it’s more meaningful now than ever,” said Jon Faber.

In order to get involved, brands, retailers, and wholesale partners should visit https://wholesaleisnotdead.com/ where they can find more research, infographics to share, and join in to show their support. s