B Corp and outdoor brand Cotopaxi and the Utah Jazz have joined together to support their home state’s COVID-19 relief efforts through sales of limited edition #OneUtah T-shirts, which are now available for purchase. Proceeds will benefit the COVID-19 Community Response Fund, which was formed in March by Silicon Slopes, the voice, hub and heart of Utah’s startup community.
Three exclusive #OneUtah T-shirts are on sale now, each with a special design inspired by the City Edition and purple mountain motifs from Jazz uniforms past and present. Adult, youth and onesie offerings are available for $25 each.
“Responding to urgent needs across the Beehive State, Silicon Slopes established the COVID-19 Community Response Fund,” says Annie Agle, Director of Impact at Cotopaxi. “This new fund provides local grants that alleviate the devastation felt by local families affected by the pandemic.”
Funds raised for the COVID-19 Community Response Fund will provide FDA-approved coronavirus test kits to accelerate diagnosis; medical supplies for health professionals and nonprofit workers in contact with potentially infected individuals; and public health and K-12 education efforts. Silicon Slopes has set a goal of raising $5 million to support the state’s response to aid communities impacted by the pandemic.
The Silicon Slopes designated grantee organizations include the Department of Workforce Services, Utah Housing Coalition, Utah School Board, Intermountain Healthcare Foundation, Utah Food Bank, and United Way Utah. As a Benefit Corporation, Cotopaxi has a long history of giving back and doing good for the wider community, both domestically and internationally.
“As a Benefit Corporation, our entire purpose is to lift the lives of people in need,” said Davis Smith, Cotopaxi CEO. “When the pandemic began we simply did what we’ve always done, put people first and leveraged our brand to respond to the immediate crisis through grants and products. Through this collaboration with the Utah Jazz, and business leaders Silicon Slopes, we aim to make sustainable, impactful change that supports hope, unity, and community.”
“The coronavirus pandemic has shaken us and challenged us in ways that are hard to imagine, but the resiliency of our community remains. There’s no better way to express that than with the One Utah theme,” said Jim Olson, president of Larry H. Miller Sports & Entertainment and the Utah Jazz. “We’re glad we can partner with Cotopaxi, a Utah-based company that shares our values of stewardship and doing good, on this campaign to support Silicon Slopes and the COVID-19 Community Response Fund as they continue their critically important work in our community.”
Additionally, Cotopaxi and the Jazz have announced the #OneUtah Trick Shot Challenge, an Instagram promotion designed to generate awareness about the fundraising collaboration. Participants are tasked with spreading the word about the campaign by sharing their own basketball trick shot while wearing the #OneUtah shirt and nominating five additional people to participate. All posts using the hashtag #OneUtah featuring a trick shot and the T-shirt will be entered to win exclusive Cotopaxi and Utah Jazz gear.
For more information, please visit https://www.cotopaxi.com/pages/one-utah