UGG Turns Up Heat on Counterfeiters

The UGG brand, a division of Deckers Brands, has launched dedicated anti-counterfeit social media accounts on Facebook and Twitter in time for the holiday season. The UGG brand says it is committed to protecting shoppers from purchasing counterfeit UGG products that are being sold as genuine. In addition to supporting consumer education and providing easy-to-access verification tools, the brand continues to work with worldwide customs authorities and law enforcement agencies to find and stop the shipment and sale of counterfeit goods, say Deckers execs.

The newly created UGG counterfeit Facebook page features videos and photos that help consumers identify counterfeit product and alert them to popular scams. In addition, the brand also answers questions from customers and offers support with identifying sites as counterfeit or genuine.

The simplest way for consumers to guarantee their purchase is authentic is to check the list of UGG authorized stores and authorized online retailers at www.uggaustralia.com. These are comprehensive lists of official UGG retailers, both online and nationwide, that consumers can trust to provide genuine product. Additionally, UGG has compiled an online gallery highlighting authentic and counterfeit product side-by-side, pointing out the differences and calling out tips on recognizing real versus fake UGG products.

UGG says it has taken legal action against 60,000 websites selling counterfeit UGG brand products. Alibaba, the Chinese ecommerce company that has become notorious for selling counterfeit products has also faced scrutiny from the brand. To date, UGG has removed over 300,000 counterfeit listings on Alibaba’s consumer marketplace, Taobao. Between 2007-2015 law enforcement has globally seized over 2.5 million counterfeit UGG brand products.