Travel Resuming but Only 44% Planning Trips for 2020

A survey conducted by Morning Consult commissioned by the American Hotel & Lodging Association (AHLA) found that only 44 percent of Americans are planning overnight vacation or leisure travel in 2020, with high interest in road trips, family events, and long weekends over the summer months.

Among Americans planning to travel in 2020, 59 percent expect to take their first overnight trip by the end of the summer. Summer road trips will take center stage, with 72 percent planning an overnight vacation via car during the next five months. Of these, 75 percent expect to drive two or more hours.

On their next overnight trip, 43 percent plan to stay with family and friends, and 39 percent plan to stay in a hotel; just nine percent plan to stay at a short-term rental such as Airbnb or VRBO, and 5 percent in a camper or RV. Nearly eight in ten (78%) are planning a trip of four days or less suggesting long-weekend trips will be first vacation travel to return.

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Among those planning any travel in 2020 81% expect to take a day trip and 72% expect to take an overniaght vacation via car within the next five months. About a quarter (28%) see themselves taking a camper/RV trip by the end of 2020.

About 70 percent of Americans take a vacation in any given year, according to OmniTrak (TNS) data – suggesting that travel is a long way from pre-COVID-19 levels.

 

Thinking about your future travel plans, please indicate the timeframe in which you expect to do each of the following: Go on an overnight vacation via…

Thinking about your future travel plans, please indicate the timeframe in which you expect to do each of the following: