Teton Gravity Research (TGR) is opening a new retail store in early July in Bozeman, Mont. TGR’s new 1,900-square-foot retail experience will offer the same exclusive gear available in the company’s flagship store in Jackson, Wyo., including men’s, women’s and children’s apparel and performance gear, as well as headgear and top-of-the-line optics.
The store will also feature popular TGR-branded collectibles such as stickers and water bottles, and DVDs of some of TGR’s most celebrated films. The store will also feature the coveted Grateful Dead collection, original streaming content, as well as a TGR virtual reality station that will open up to customers and guests this fall, as safety permits.
Staying true to TGR roots, the space also features a theater with state-of-the-art picture and sound. The theater space will be available to rent out for private screenings of TGR’s new mountain bike film, Accomplice. TGR also will open the theater for visitors for free archival films.
The new TGR shop will be located in Bozeman’s bustling downtown on Main Street, not far from the city’s Historic District.
“TGR was born in the Tetons, but Montana has always been such a large role of who we are and what TGR represents,” said TGR co-founder Steve Jones. “From our time as students in Missoula to our long days filming and exploring in the Crazies, the Rockies, and the Beartooths, there is a rawness that always brings us back to Montana. As TGR continues on our journey to live the dream, we couldn’t be more excited to bring the TGR Experience to Downtown Bozeman.”