Toad&Co has announced a new partnership with thredUP, an online resale marketplace for higher-end secondhand clothes, designed to help reduce Toad&Co’s impact on the planet by extending the life of its clothing and contributing to a circular economy.
Through the partnership, customers can order a Toad&Co x thredUP Clean Out Kit, fill it up with their used clothing (from any brand) and mail it in to ThredUp, turning their gently used clothes into a Toad&Co shopping credit. The program represents an important next step for Toad&Co as its work to embrace a more circular business model, said the brand. Actions Toad&Co is currently taking on the circular economy front can be found here, which includes everything from partnering with the Renewal Workshop to shipping product in a reusable shipping package, and now this next step with thredUP.
During the past 10 years, thredUP has been building a marketplace and infrastructure that has empowered millions of consumers to embrace secondhand. thredUP’s resale engine can price, photograph and distribute billions of unique SKUs with efficiency, said the company. Its partnerships have tripled between 2018 and 2019 as retailers seek out new ways to drive revenue, grow awareness, increase customer loyalty and commit to circularity. Toad&Co’s launch with thredUP is part of the resale company’s Resale-as-a-Service platform.
According to Toad&Co, until now, most thredUP partner brands come from the fashion and luxury markets. All told, the secondhand market is expected to reach $64 billion in the next five years.