Jackson Adventures this week welcomed paddlesports industry veteran Brad Taylor as its new vice president of sales. Taylor brings more than 25 years of experience in the paddling world to the company. He spent a short stint with Merrell after almost two decades working with some of paddling’s top brands including Dagger, Wavesport and Wilderness Systems, among others.
Taylor will be managing Jackson’s global sales initiatives, taking over as part of what has been a continual evolution at Jackson this past year, said the brand. The year 2020 has seen Jackson rebrand, bringing three brands under a new Jackson Adventures corporate structure. It has also been a year of complete corporate growth management exercises including the addition of new executive.
“Brad fits perfect with the Jackson environment”, said Peter Hausin, Jackson’s CEO. “He connects the culture of paddlesports with business extremely well. Brad is an avid paddler and he knows the industry both as a paddler and a businessman.”
Taylor is replacing Doug Ragan, who leaves Jackson in a move to Oregon. “Jackson has had a lot of momentum in sales over the last two years and I step into an incredible track record,” Taylor added, “Jackson’s unique programs are some of the strongest in the industry and will continue to get better, but the groundwork is thanks to Doug.”