Norwegian developers of premium helmets, protective gear and technical clothing, Sweet Protection named Mike Erwin as its new sales manager for North America.
During the past 10 years, the Colorado born and raised Erwin has helped drive sales for many notable outdoor brands such as Zeal Optics, DC Shoes and K2 Sports, where he spent seven years as the territory manager for Ride Snowboards. He is expected to apply his expertise across all three categories in which Sweet Protection operates. Building on a strong and enduring North American presence as a leader in whitewater helmets and apparel, Sweet is now expanding its reach into the snow sports and mountain bike markets. Erwin will be tasked with driving growth in North America and providing sales support to all Sweet sales reps and dealers.
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