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Tuesday, July 27, 2021

Sweet Protection to Open U.S. Office

Sweet Protection, a Norwegian designer of helmets and apparel for whitewater, snowsports, and mountain biking, will begin distributing in North America from a new headquarters scheduled to open in Broomfield, Colo. in October. Sweet Protection will add a customer service department to assist with all North American orders, shipping questions, and product information.

All distribution to the US and Canada is to go through partner NRI Distribution, which will handle warehousing and shipping. NRI distribution has warehousing facilities in Los Angeles and Vancouver.

“We are excited to open our new Colorado headquarters this fall and really begin to grow our North American presence,” said Henrik Lumholdt, General Manager for Sweet Protection. “Supporting our retailers is our first priority and with NRI’s solid reputation and experience in the snow sports world, we are confident they will make a perfect partner.”

All customer service contact information will be made available in September.

Meanwhile, please direct all questions to:

Henrik Lumholdt, General Manager, Active Brands North America, at henrik.lumholdt@activebrands.com, or (802) 343-4929, or

Johnnie Kern, Sales Manager, Sweet Protection, at: johnnie@sweetprotection.com, or (530) 219-0302

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