Seattle-based MiiR is inviting customers to shape its product assortment with the launch of the MiiR Lab. The MiiR Lab features new products that customers can crowdfund and pre-order with up to a 30% discount. The sales of each product help determine if they eventually become part of the MiiR collection.
The MiiR Lab launched with an update to the Heritage growler. MiiR plans to launch a new product in the Lab nearly every month.
“The MiiR Lab flips the design process by allowing customers help make decisions about the evolution of our product line,” said Bryan Papé, founder and CEO of MiiR. “So our fans are helping create the products while funding charitable giving projects.”