Superfeet Shuffles Senior Leadership

Superfeet announced a restructured senior executive team, including five newly appointed team members.

John Rauvola, who joined the company in 2013, and reportedly led the company in becoming 100% employee owned, is assuming the role of CEO and president, while Dave Howard is being promoted to chief operating officer.

Eric Hayes, in recognition of his achievements in marketing and product development, is being promoted to chief marketing office, while Mike Houser, who has been leading Superfeet’s U.S. sales group, is being promoted to vice president of U.S. sales. Frits Kuper, meanwhile, has been promoted to director of European sales after growing Superfeet’s European business by double digits over the past three years.


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