Superfeet, the leading insole manufacturer for the active lifestyle and outdoor markets, announced the introduction of custom 3D printed insoles. With this introduction, Superfeet sets a new standard in 3D printed insoles, elevating their commitment to provide the best support to consumers around the world.
Superfeet built their brand by training staff at ski and footwear specialty retailers to understand the nuances of feet, giving retailers the knowledge and tools to create custom fit Superfeet insoles. Now, through a partnership with Jabil, an advanced concept innovation firm, and an investment in SafeSize, a digital 3D scanning technology platform, Superfeet introduces a custom 3D printed insole program. The company says the program “removes the barriers to producing custom insoles; presenting an affordable, reliable and replicable method for brick and mortar and online retailers around the world.”
“For 40 years we have set the standard for shape and fit. Until today the technology was not available to deliver 3D printed insoles that met Superfeet’s exacting standards,” said Eric Hayes, Vice President of Marketing and Product for Superfeet. “By working with world-class partners who are experts in 3D printing and scanning, and combining that with Superfeet’s expertise in shape, we now have a 3D printed solution that will exceed expectations.”
“3D Printing Technology opens powerful opportunities, Superfeet is leading the way in the insole category,” said John Dulchinos, VP, Global Automation and 3D Printing at Jabil. “It is a pleasure to support Superfeet’s commitment to provide the best fit and function with unprecedented 3D design and process innovation.”
Superfeet plans to introduce their 3D printing program Spring 2017.
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