Superfeet Deploys HP 3D Technology for Customized Insoles

Superfeet has introduced its ME3D insoles, the first personalized consumer product made using HP Inc.’s 3D foot-scanning solution and its Multi Jet Fusion 3D printing technology.

Powered by HP, with advanced submillimeter-definition 3D scanning and biomechanical pressure analysis, Superfeet analyzes the way feet move and interact with the ground to create a fully individualized, 3D-printed shape, said the company. ME3D insoles promise to be just as unique as the individuals themselves, including capturing the idiosyncrasies between the way each of the left and right feet moves. The resulting product will be individualized for a person’s foot in-motion, delivering unparalleled, truly unique comfort and a next-level fit. ME3D insoles will be designed in-store, then printed and shipped directly to consumers, for $150.

“For 40 years we have set the standard for shape and fit. Until today the technology was not available to deliver a 3D printed insole that met Superfeet’s exacting standards,” said Eric Hayes, Chief Marketing Officer at Superfeet. “Our new solution allows us to create the most individualized shape and fit solution on the planet. ME3D is just the beginning of a major shift in how consumers will experience shape and fit, and it’s the first of many individualized products Superfeet plans to offer, including fully- personalized footwear with a batch size of one.”

READ ALSO:   Canadian Tire to Buy Helly Hansen for C$985 Million

Superfeet is working with select premium retailers across the country to bring a new state-of-the-art product and technology platform to their consumers. Throughout the coming months, nine retailers in eleven locations will be installing the ME3D technology so their shoppers and communities can experience the ultimate in customization:

June 26

Fairhaven Runners (Bellingham, Wash.)

July 10

Naperville Running Company (Naperville, Ill.)

July 11

Naperville Running Company (Naperville, Ill.)

July 12

Naperville Running Company (Wheaton, Ill.)

July 12

Running Central (Peoria, Ill.)

July 17

Gazelle Sports (Grand Rapids, Mich.)

July 19

Santa Cruz Running (Santa Cruz, Calif.)

July 31

Red Coyote (Oklahoma City, Okla.)

August 2

Potomac River Running (Vienna, Va./Metro D.C.)

August 7

Up and Running (Dayton, Ohio)

August 9

Big Peach Running Co. (Alpharetta, Ga.)

Plans for more retailer locations and expansion are already underway.


Leave a Reply