St. Paul, Minnesota-based apparel brand Storm Creek has become a business member of the 1% for the Planet movement. Beginning this month, the company will pledge the equivalent of 1% of sales of its new Eco-Collection, through a combination of monetary, in-kind and approved promotional support, directly to nonprofits that create positive change for the environment.
“Nonprofit organizations play a key role in solving many critical challenges facing our planet,” said Storm Creek president Doug Jackson. “The decision to join 1% for the Planet comes from our company’s increased commitment to sustainability throughout our product line. Our driving goal is to connect with nonprofits who will put our dollars into action in order to create positive solutions to the complex environmental problems of our time.”
Storm Creek recently launched its Eco-Collection, which includes a variety of styles made from at least 35% recycled post-consumer waste such as plastic bottles. Since switching to recycled fabrics and insulation less than a year ago, Storm Creek has already saved over a million plastic bottles from ending up in landfills or the oceans, said the company.
“Our personal relationships with some of the top factories in the world have allowed us to move to more and more sustainable fabrics without sacrificing quality. We will continue to integrate recycled fabrics into every new product developed at Storm Creek, as well as upgrade our current in-line styles. Our goal is to be fully BLUESIGN® rated by 2023 – we are poised to make even more progress towards reducing our environmental footprint,” Jackson said.
Storm Creek’s Eco-Collection includes a line of four-way stretch eco-woven shirts made with 37% recycled yarn, eco-insulated packable and quilted vests, and eco-insulated jackets, all containing Thermolite Eco-Made Insulation.