Sparc Provides Customized Training for IBD

Sparc Retail , amplifiers of brand and product education throughout the retail channel, is debuting a new retailer-based employee training platform with leading independent bicycle dealer ERIK’S Bike, Board and Ski. The new retailer-based platform allows store owners to quickly and cost effectively connect their in-house employee training programs with Sparc’s universe of brands, said the company

Erik Saltvold, founder of ERIK’S Bike, Board and Ski – which has 30 locations in the upper midwest – reached out to Sparc about creating a retailer-specific solution, based on his positive experiences using individual brand sites of their key brand vendors powered by Sparc, including Shimano, Yakima, Saris, ABUS and Wahoo.

“There’s no shortage of powerful tools being offered up by brands, but the thing that was missing was a way for a retailer to bring together all of their training tools at the same time, on the same platform,” said Saltvold.

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For ERIK’S Bike, Board and Ski, Sparc Retail created a retailer-facing experience that gathered all of their current employee training tools – including its in-house training, its Sparc-hosted brand training, and brand training from outside of the Sparc network.  

“Pairing Sparc’s industry knowledge and growing ecosystem of brands with the real world needs of a leading U.S. retail leader was a perfect match to build a truly usable and effective retailer-specific platform,” said John Telfer, Sparc Retail director of business development.

Additional industry leading brands powered by Sparc Retail includes Cannondale, Chaco, Mountain Hardwear, Osprey, QBP,  Smith, SRAM, Tecnica, Thule, Trek, Yeti and others.