Hustle Bike Labs – which has received accolades for its Hustle Avery Pedal, a magnetic clipless-platform-hybrid design, has signed with Moosejaw.com to carry these pedals and potential future products from the innovative startup.
The deal coincides perfectly with the recent arrival of a major shipment of pedals. Moosejaw will carry the Hustle Avery pedal online and at select stores, starting with their Bentonville, Arkansas location. They will retail for $219.
“We are really pumped to see the Hustle Bike Labs team grow from our Outdoor Accelerator to now launching their revolutionary new Avery pedal,” said Eoin Comerford, CEO of Moosejaw. “Our customer surveys have shown that traditional clipless pedals are one of the biggest sources of outdoor mishaps, so we know that the Avery will be a total game-changer that addresses a real need in the market.”
The pedals are designed as the go-between for traditional clipless pedals, which offer spring-loaded ‘hold’ for the rider’s foot, and ‘flat’ or platform pedals with a wider surface area but no actual foot hold. The Avery, the original model, features a combination of both: The alloy body increases surface area considerably over clipless, and powerful Neodymium magnets replace spring-loaded engagement for a much easier, more ergonomic step-in and release, and virtually unlimited float.
With inventory in stock and ready to ship, Moosejaw will begin offering the pedals in late February/early March and plans to carry future products Hustle may bring to market in the future. Hustle also offers DTC sales through its web store.
Moosejaw’s relationship with Hustle stems from Hustle’s completion of the Moosejaw Outdoor Accelerator program in 2019. This intensive eight-week business-mentoring program nurtures startups by providing business model coaching, investor connections, marketing support and a large outdoor recreation network.
The Accelerator is the product of a collaboration between Moosejaw and the ICELab, an outdoor-focused accelerator on the campus of Western Colorado University in Gunnison. Applications are copen for this year’s Moosejaw Outdoor Accelerator.
AVERY PEDALS AT A GLANCE:
- MSRP: $219
- Weight: 750grm/pr
- Available in 3 colors: Blackjack Black, Diode Blue, Gunmetal Gray
