SMITH Names Global General Manager

SMITH, an owned subsidiary and core brand of Safilo Group, has promoted Mark Phares as Global General Manager of the eyewear and helmet brand.

Phares most recently held the position of VP of Global Sales for SMITH and has more than 20 years combined experience with the company in various roles. His background within the outdoor and active lifestyle industries, leadership qualities and passion for the brand positions him to continue to grow SMITH – and sister brand, Suncloud – across all market categories.

He reports directly to Francesco Rinaldi Ceroni, the newly appointed President and Chief Commercial Officer for the North American market of Safilo Group and President of SMITH.