Glade Optics Celebrates Growth, Plans Eyewear Launch

While celebrating the tail end of the ski season in Breckenridge, Glade Optics announced a 112 percent increase in year-over-year sales for the 21/22 season, along with plans to further expand its product line and staff.

Glade’s skier-driven approach has resonated with winter sports enthusiasts, as evidenced by its triple-digit growth. Glade founder Curt Nichols is keen to reinvest in the brand by expanding its product line and making key hires.

“We spend a lot of time getting feedback from skiers and riders from all over the country and delivering what our fellow skiers are looking for has always been our focus,” said Nichols. “Our small team uses, tests, and refines our products every single day here in Breckenridge, and we’re going to reinvest in the brand with an expansion of our product line and upcoming hires in both marketing and operations. Keep an eye out for that announcement later this summer.”

For the 2022/2023 season, Glade anticipates the launch of an eight-model eyewear line as well as a new line of goggles and an innovative MIPS ski helmet next winter.

For more information about goggles, helmets and sunglasses from Glade Optics, check out the website HERE.