The 2014 SIA On-Snow Demo/Ski-Ride Fest and Nordic Demo, which took place Feb. 3-4, played host to a record number of attendees at its new location, Copper Mountain Resort. Nearly 120 brands exhibited at the Demo, offering hundreds of 2014/15 skis, snowboards, boots, poles, helmets and accessories for buyers and media to compare side-by-side.
Getting out on the snow is something the industry always looks forward to after wrapping up the SIA Snow Show (Jan. 30-Feb. 2) at the Colorado Convention Center in Denver.
“The On-Snow Demo is a great opportunity for retailers to get new technology under their feet for a firsthand experience,” said Stephen Craig, general manager of Royal Board Shop in Calgary, AB. “Customers can see the confidence we have in the product, and that comes from on-snow demos.”
The On-Snow Demo, held in conjunction with the Western Winter Sports Representatives Association (WWSRA) Rocky Mountain Demo, enjoyed ideal conditions and terrain at Copper Mountain with over 200 inches of snow this season and about 35 inches of new snow in the past week, say show organizers.
“At the On-Snow Demo, retailers and media get on next year’s gear for an intimate one-on-one experience. Plus, being able to test the gear you saw at the Show is a win-win for everyone,” said Casey Raymer of Ride Snowboards.
The industry welcomed the light snowfall on Tuesday. “The snow came in today and it gives everyone a chance to test a different kind of ski,” said Jon Cook of Ski Prophet. “The mountain has been phenomenal for demoing, with long, steep and varying terrain. Copper required Demo credentials for Bouncer which helped us get the most out of our demo runs and see how the ski actually performs.”
Eighty-five skiers took the climb up Bouncer on Monday for the Uphill/Downhill Challenge, an event that raised almost $1,500 for the U.S. Ski Mountaineering Team. Participants went up Bouncer to Solitude station before descending through 17 Glad and back out on Bouncer over to the Collage back to the Burning Stones in the Village. COSMIC levels crossed the après finish line after a second lap on the same course.
Marshall Thomson took first in the COSMIC Male Overall with 44:07, Pete Swenson who took second with 44:26, and Colin Cares took third with 46:30. COSMIC Female Overall first place went to Sari Anderson at 51:55, second place to Lyndsey Meyer with 55:27, and third to Kate Zander with 55:47. Dynafit Talking Heads took first in the Industry Team Event, Scarpa A Team took second and The Executive Team took third.
“This was the best Uphill/Downhill event yet,” said Scarpa CEO Kim Miller, who took the Uphill/Downhill Challenge on the Executive Team with Chris Sword of Dynafit North America and Jonathan Lantz of La Sportiva. “We had more people from different places and the course was awesome.”
The Nordic Demo was located in Copper’s East Village adjacent to the Center Village with the alpine and snowboard demos. The Nordic Demo featured a 5K-loop and well-groomed park for testing plus a full line-up of seminars.
“The terrain was great for testing, a few hills, some flats. It was really great to be able to compare so much equipment side-by-side. Definitely worth coming,” said Adam Jonson of Pioneer Mountaineering.