Salomon and Locally are evolving their long-term partnership to provide customers with the option to purchase hardgoods products online and pick them up in-store with premium retail partners. This expansion of services aligns with the shift in consumer behavior and will allow customers to purchase their winter hardgoods products in the easiest and quickest way possible.
With Salomon’s site2snow program, consumers are paired with a retailer in their area who has inventory of the products they want and can complete the transaction through Salomon.com with the retailer retaining the full sale revenue. If the retailer no longer has the product, Salomon will ship the inventory to the retail partner, giving it a share of the revenue for helping to fulfill the transaction.
Locally has been a trusted Salomon partner for more than five years and is a strong supporter of specialty retail, allowing customers to see where Salomon retailers are located in their respective areas.
“The new site2snow program is a natural evolution of our partnership with Locally,” said Salomon’s VP of winter sports equipment, Mike Adams. “Specialty retail is a key component to our hardgoods business. It was important for us to define a model that would involve our retail partners in online transactions in a transparent way while fulfilling our customer’s needs quickly and seamlessly. We truly believe this is a win for everyone.”
This new model will allow retailers to take advantage of online traffic on Salomon’s website to drive incremental sales and will give them the opportunity to sell in-store services, such as mounting a pair of skis or providing boot fitting services when the consumer comes to pick-up their products