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Saturday, July 31, 2021

Bass Pro Parent to Acquire Sportsman’s Warehouse

Sportsman’s Warehouse has entered into a definitive agreement to join the Great American Outdoors Group, parent company of Bass Pro Shops, Cabela’s, White River Marine Group and a collection of nature-based resorts. As part of the agreement, Sportsman’s Warehouse will be acquired for $18 per share in cash.
Driving the partnership is the two companies’ similar histories and complementary business philosophies and geographic footprints. Both entities share a passion with their customers for fishing, camping, hunting, boating and other outdoor activities. Likewise, both are acclaimed retailers with well-deserved reputations for a broad offering of outstanding brand name and proprietary products, superior customer service, knowledgeable team members and a passion for conservation.
The partnership represents a “win-win” opportunity for outdoor enthusiasts.
Sportsman’s Warehouse customers can expect all of what they like about the retailer now plus a lot more
Widely expanded product offerings including:
• Access to Bass Pro Shops’ selection of premium fishing tackle other premier brands

• Access to Cabela’s brand of hunting gear

• Access to leading boat brands, side-by-sides and ATVs including Tracker, Nitro, Ranger, Ascend Kayaks and other products
Sportsman’s Warehouse customers will enjoy The Great American Outdoors Group “Low Price Guarantee,” which offers the lowest everyday price on its full assortment and will match or beat any qualified competing offers in store or online.
They also will be able to receive products faster by leveraging the combined companies’ extensive network of distribution centers and stores.
More than anything, the partnership will invite Sportsman’s Warehouse employees and customers to become a part of something bigger – a legendary commitment to conservation.
Inspired by the vision of Johnny Morris, The Great American Outdoors Group leads North America’s largest conservation movement – bringing together millions of customers alongside team members, industry partners and leading conservation organizations to shape the future of the outdoors and all who love it.
The unprecedented alliance is bringing together sportsmen and women to protect millions of acres of wildlife habitat every year, introduce thousands of children and families to nature and achieve legislative victories that advance the outdoors.

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