LifeStraw and Leatherman announced separately their sponsorships of the REI Outessa Summit. The outdoor weekend getaways for women who haven’t spent a lot of time outdoors provide authentic adventures led by professional athletes and guides. In its inaugural year, the two weekends will be held at Kirkwood Resort near Lake Tahoe, Calif., Aug. 19-21, and Powder Mountain near Salt Lake City, Utah, Sept. 9-11. Registration currently open.
As part of its sponsorship, LifeStraw will provide water and hydration filters at every event, while educating and hosting product demonstrations for more than 500 women over the course of three days.
As part of the partnership, Leatherman will be hosting multi-tool classes, where women can learn about and how to use the different types of tools a Leatherman offers. In addition, REI will also be featuring Leatherman multi-tools in the wilderness survival and backcountry skills classes.
“The Outessa Summit is an ideal opportunity for women to experience the outdoors in a nurturing environment,” said Alison Hill, managing director for LifeStraw. “Guests will experience equipment from iconic outdoor brands, learn about best practices and interact with outdoor professionals. We look forward to introducing more consumers to the LifeStraw family and are honored to be part of this event.”
“We are extremely excited to be a part of the REI Outessa Summit,” said Bobbie Parisi, vice president of product and marketing at Leatherman. “Whether you’re hiking for a few hours or a few days, we want to show women the value a Leatherman can bring to their time outside It is an essential tool not only when you’re out adventuring in the outdoors, but in your everyday life.”
“Through the REI Outessa Summit, we are providing women the opportunity to try something new and experience some unforgettable outdoor adventures,” said Julia Stamps Mallon, co-founder and VP of business development for the REI Outessa Summit. “We are pleased that LifeStraw is joining this event and sharing its important messaging regarding safe, convenient hydration.”
The weekends boast flexibility and variety since each attendee may customize her own schedule, although choosing classes might be the biggest challenge as more than 200 options exist. Camping, backpacking, kayaking, outdoor cooking, mountain biking, paddle boarding, rock climbing, yoga, hiking and trail running are some of the offered activities. Mallon added, “After three days, Outessa women will find inspiration in their peers as well as in their own new-found abilities. We want them to connect with the outdoors and each other during these unforgettable weekends.”
To learn more and register, visit www.outessa.com, follow us on Instagram and Twitter, and like on Facebook.
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