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Sunday, January 23, 2022

PIERER Mobility Acquires FELT Bicycles; Enters North American Market

PIERER Mobility AG has acquired and integrated FELT Bicycles into its division PIERER E-Bikes GmbH.

Founded in 1991 in California, FELT Bicycles has a reputation for producing high-performance, drop-bar road, triathlon, track, cyclocross, gravel and adventure bikes. Always striving for innovation, FELT Bicycles has pioneered carbon fiber usage in bike design, set standards in mountain bike suspension systems and revolutionized aerodynamic development in the pursuit of the ultimate racing equipment.

FELT bikes have been ridden to stage wins at Grand Tours, earned record-breaking triathlon world titles, Olympic gold medals and world championships on various terrain.

“The acquisition of FELT Bicycles fits perfectly with the overall strategy of PIERER E-Bikes – that of becoming a global player in the field of two-wheel mobility, with both electric and non-electric bikes, across all cycling categories,” said Stefan Pierer, CEO PIERER Mobility AG. “With FELT we are able to expand our bicycle portfolio and also strongly enter the North American market with an established, high-performance brand. The company is also heavily involved in competition, which brings an extra attraction for us.”

PIERER Mobility AG established PIERER E-Bikes GmbH in 2019 with the focus to deliver innovation, advanced technology and leading design into the bicycle market. PIERER E-Bikes GmbH continues building a portfolio of premium bicycle brands, covering all categories, with FELT Bicycles set to join Husqvarna E-Bicycles, GASGAS and R Raymon.

Acquisition of FELT Bicycles consists of three components: the purchase of the FELT brand assets, business assets in Europe and in North America as well as the integration of the global workforce into PIERER E-Bikes GmbH’s team structure.

For more information, visit www.pierermobility.com

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