Global ski brand Helly Hansen participates today in the annual International Ski Patrol Day to celebrate and recognize ski patrollers who keep resorts open, safe and fun. Mountain lovers come together on this day to show their appreciation for patrollers. From sharing a friendly high-five on the slopes to “Thank You” messages and donations, there are endless ways to acknowledge local patrollers and the work they do to help people stay and feel alive on the mountain.
“We’re honored to be the brand trusted by professionals, and we’re grateful for all that they do to keep people safe while enjoying the outdoors,” said Oliver Flaser, category managing director for professional services at Helly Hansen. “In addition to the countless hours spent prepping and training each season to maintain their professional knowledge and expertise, our ski patrol partners also provide valuable feedback to help us continuously improve and evolve our gear. We’re proud to support International Ski Patrol Day again this year and, after seeing the outpouring of appreciation from skiers and snowboarders all over the world last year, we’re excited to keep the celebration and gratitude going alongside our local resort partners and their communities.”
In support of ski patrollers, Helly Hansen will donate 5 percent of revenue from its online and select brand retail stores, sales Thursday through Saturday to various organizations that fund ski patrol support and safety groups internationally. In the United States, this support will to these avalanche safety and awareness groups: Northwest Avalanche Center, Mount Washington Avalanche Center, Stowe Mountain Rescue, Colorado Rapid Avalanche Deployment, and Utah Avalanche Center.
To celebrate, the technical outdoor brand also is sharing additional resources about ski patrolling – featuring stories of patrollers dedicated to helping their communities stay and feel alive all season. Helly Hansen encourages you to join the celebration and share how you’re acknowledging ski patrollers on International Ski Patrol Day, using #skipatrolday on your social channels. Learn more at www.hellyhansen.com/ski-patrol.
