No doubt looking to provide some energy to its Novmber show, while placing some doubt on the reported revivial of the recently paused Interbike show, Emerald Exposition announced intentions to attract cycling brands and retailer to the upcoming Outdoor Retail Winter Market 2019. Winter Market takes place November 5-7, 2019 at the Colorado Convention Center in Denver, Colo.
According to Outdoor Retailer, clinics, bike-focused education and product testing will be integrated into Winter Market alongside exhibiting brands from across bike categories. The scheduled sessions and bike display areas will reside in a new zone within the show floorplan dubbed “The Park.”
Marisa Nicholson, Outdoor Retailer vice president and show director, views bikes as a natural fit for the outdoor show. “Our data indicates that we already see over 3,000 buyers attending our shows who purchase for bike, so incorporating the category makes the show even more valuable,” said Nicholson.
“Connecting the bike business with Outdoor Retailer Winter Market is a logical move and a big opportunity for all involved,” said Tim Blumenthal, president of PeopleForBikes. “People who ski, hike, climb, camp, and boat also bike – there’s so much overlap in participation and products. Emerald Expositions has been one of PeopleForBikes’ most generous and time-tested supporters and we look forward to extending our partnership by actively participating in the November show.”
Emerald also announced that the Demo Experience at Outdoor Retailer Summer Market this June has a new location. In June, returns to Denver and the moves to a new location. This year, the Demo Experience will be situated on the swim beach and 1,400-acre lake at Chatfield State Park in Littleton, Colo. The tradeshow runs from June 18-20, 2019, at the Colorado Convention Center, with the demo taking place one day prior on June 17. Registration for Summer Market is now open.