Building on collaborative momentum created by 25 outdoor industry sales agencies, Outdoor Market Alliance – an emerging venue in the Denver Metro area – will host a media showroom on Sept. 29 and 30 geared toward outdoor industry editors and writers.
The showroom takes advantage of the fact that Outdoor Market Alliance, which opened earlier this year, houses product displays for 175 outdoor, run, bike and resort brands, all at a permanent location on the west side of Denver, near Golden, Colo. It encompasses 32,000 square feet of showroom and community meeting space.
Moving beyond the sales sphere and into marketing and working in tandem with outdoor industry PR agencies and brands, Outdoor Market Alliance saw an opportunity to create a community-driven event that serves the needs of the media. The showroom will offer the ability to learn about current and future-season initiatives from a wide range of outdoor brands – all at a venue where journalists are able to see many brands over the course of a day or two.
Outdoor Market Alliance is a non-profit organization that was created around the common need shared by a group of Rocky Mountain-area sales representatives – a community venue where buyers could come and see a multitude of brands in a permanent location. The goal is making the purchasing process easier and more flexible for retail buyers in the process.
In June, Outdoor Market Alliance held its first Summer Market Week with more than 250 individual specialty retail buyers in attendance.
The same attributes that make Outdoor Market Alliance convenient for retail buyers also make it a well-suited location for a media showroom. By having the latest samples for the upcoming season on-site, OMA is situated as a place for media to come and preview gear for future seasons. The event is also being hosted at a time separated from sales deadlines so that reps can concentrate on interacting with buyers during their key selling season, and the media showroom can cater specifically to the needs of journalists at different times.
“Our first Market Week in June highlighted exactly what we are trying to achieve with this space – convenience and efficiency combined with a collaborative, fun and industry-right environment for doing business,” said Axel Geittmann, president and founding board member of OMA. “We are creating a new format and a compelling vision for the future of outdoor retail. Growing that to include a media showroom that helps support our brands is a logical next step.”
To learn more as a member of the media, brand or PR agency, or to register, visit: https://www.outdoormarketalliance.org/denver-media-show
