Global information company, The NPD Group, today announced that it has expanded its Retail Tracking Service to provide a comprehensive view of the $6.4 billion U.S. cycling market. Adding to its current coverage of the Independent Bicycle Dealers (IBD) channel, this expansion allows for the reporting of retail sales across all channels, which includes outdoor specialty, sporting goods, national chains, mass merchants, and e-commerce.
With this new addition, NPD will now cover 85-90 percent of the cycling market in the U.S. The expanded coverage for cycling data is available today, and includes historical comparisons going as far back as January 2013.
“This robust data opens the doors to significantly broader marketplace coverage and more granular analytical capabilities, which will provide our clients with critical and never before seen insight on the comprehensive U.S. cycling marketplace,” said Jim Kelley, President of U.S. Sports, The NPD Group. “Manufacturers and retailers across all categories and channels will be able to better benchmark their activity and make informed, strategic choices to grow their business. These companies have always sought to understand the total size of the U.S. cycling market, not just cycling specialty retail, and now we can deliver such insight.”
Later this year, NPD will also launch a U.S. Retail Tracking Service for team sports, covering equipment categories such as baseball, football, basketball, soccer, hockey, golf, tennis, racquetball, and lacrosse. NPD will also be expanding its channel coverage for outdoor sports equipment, to cover all U.S. channels and provide clients with a more holistic view of this evolving marketplace.
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